The AEIOU of Leadership, Five Approaches to Leadership for Tomorrow


Business leaders need to attain 4 p’s goals: profit, people, planet and purpose, if we want that humanity will thrive in our planet. I add to this the 5th dimension: leading with love.

The book brings 5 models and tools to understand the new leadership code and 55 ideas, stories and inspirations for the evolution of individuals and organizations. This is a guide for all leaders who want to co-create sustainable success.

Readers savour the wisdom and the charm of the book, written with love, they say it is a new leadership bible and a must read for every leader.

2 for 1: In June you will get a gift when purchasing this book: the book The Energy Inside Leadership.



  1. Jonathan Cave, Founder of MyPhy

    The AEIOU of Leadership” has touched me in my very core, as if I’m receiving timeless wisdom from my ancestors adapted to leadership in a modern context… Thank you Sonja for this truly wonderful book, within which you have succeeded in connecting the best of who we are as people of the world, with a conscious leadership approach accessible to and applicable by all.

  2. Ravi Chaudhry, Author of “Quest for Exceptional Leadership: Mirage to Reality” & Chairman, CeNext Consulting

    Sonja Klopcic’s new book, AEIOU of Leadership: Five Approaches to Leadership of the Future, is a work of relentless passion and commitment, to foster a new ethos of conscious leadership in business and society. She genuinely believes that the path she has outlined will lead to a better world, not only for those who pursue it – but also for everyone around them. She does it gently, but persuasively, that only those leaders who follow this wholesome approach will emerge as the winners in the coming decades.
    Her book is a balanced confluence of her personal experiences as a very successful business leader in Slovenia, and her consistent search for evolving a simple set of principles which could be an eternal guide for anyone who aspires to discover, and achieve his or her highest potential. By weaving a thread of humaneness around the five principles, culled from five continents, Aroha, Eb, Ikigai, Oikos, and Ubuntu, she admirably conveys the universality of timeless wisdom.
    For her, “leadership is limited neither by goals, nor the path to reach them. It is always in a state of flow. It is fluid. It intuitively adapts to constant change —- and by doing so fulfils its vision.” She deftly describes the various stages in this evolutionary flow – she calls it the DUMO wheel of evolution.
    Every concept she writes about is supported by tangible examples and case studies; the precious nuggets of leadership that emerge are relevant not only for leaders in Slovenia and Europe, but equally so for every leader of today and tomorrow, all over the world. An outstanding book that deserves to be widely read.

  3. Kristin Engvig, Founder and Creator of the Global WIN & WIN Conferences

    With the AEIOU of Leadership, Sonja provides a clear global framework for change in order to bring organizations, communities, and people into the future in a more conscious and sustainable way. This book will accelerate and facilitate your conscious leadership journey and that of so many others you will bring along.

  4. Patrick D. Cowden, Founder & Beyonder, Germany

    “Such a wonderful collection of deep insights put together in a focused manner is truly a rare thing in today’s world. The AEIOU of leadership brings together the essence of what we need for a better future everywhere. Vision, inspiration, insight, and a practical bridge leading from where you are today to that better future for all of us. Congratulations Sonja on this true work of art!”

  5. Nilima Bhat, co-author Shakti Leadership and My Cancer Is Me, Founder, Shakti Fellowship, India

    “Sonja Klopčič has done a grand work for the 21st century by gathering together the best ideas of human civilization to date. Scouring all the continents to find the most potent elixirs of each race, she puts them together in a synthesis that can serve all peoples and our planet and return the profits needed to evolve a life and leadership that will fully thrive in our potential oneness.”

  6. Dr Natasha Lazareski, Managing Director of PsyFlex, Australia

    “This inspiring book is a unique chance to learn from someone who has lived and led through some of the toughest economic circumstances in recent history. This book should be required reading for anyone who is interested in effectively leading us into a sustainable future – not just managing and surviving in the current situation, but creating a better tomorrow.”

  7. Genevieve Boast, Founder of Beyond Human Stories, UK

    “With her years of experience, understanding, and what she embodies, Sonja has encapsulated in this book the essence of unified and holistic leadership in our global society. She weaves together the threads of ancient wisdom within an incredibly relevant modern context so that leaders from any sector or environment can benefit from her fresh insights into age-old challenges. The stories she has gathered here serve to inspire, catalyze, and co-create a new approach to leading personal and collective change in our times of transformation!”

  8. Boštjan Gorjup, President of the Slovenian Chamber of Commerce, Director at BSH Home Appliances, Manager of the Year 2018, Slovenia

    “We live on a planet where in business what is better wins, and that is why leadership is constantly evolving. Sonja’s book is an important link in creating modern leaders who are prepared to lead organizations in all important dimensions so that the world of tomorrow will be at least as good for our children as it has been for us, or even better. I am proud that Sonja has succeeded in upgrading her first book with the AEIOU pearl, by means of which she systematically takes us on the journey of a learning as well as thinking society through the practice of well-known Slovenes, thus ensuring the country its well-deserved position in the world literature in this field.”

  9. Andreja Kodrin, Founder of Third Millennium Knowledge, Slovenia

    “The relentless spiral of technological development, business models, and countless signals has become the new reality of managing the “high-speed train” that a company is today, as well as life itself. Sonja slows down this entropy with a 360-degree overview and constructs for readers a comprehensive mosaic of ideas, models, and tools. The author complements the insights of others with her own profound understanding, links modern tools with ancient wisdom, and infuses capital with a broader mission.”

  10. Aleš Bizjak, Director of Poclain Hydraulics, Slovenia

    “This book is unique from at least two perspectives: firstly, it recounts stories of extraordinary individuals whose actions developed, proved, and strengthened the culture of good management in Slovenia; secondly, Sonja herself has rich experience in the field of management and working with people in various – even critical – situations. Her insights are built on rock-solid foundations, thus, in The AEIOU of Leadership she also takes the plunge into more advanced topics, such as love, wisdom, and quantum leadership. Only a few years ago I never would have imagined that one of the key areas of my work in the role of a leader role would be – employees’ emotions.”

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© 2015–2020 VODITELJSTVO, Vodenje, razvoj in svetovanje,
Sonja Klopčič s.p.

Design and development: ŠPM

"I give impulses to change and I am paving new ways by finding justice for all."

Sonja Klopčič, Business lady, manager and leader